William Grant & Sons tasked us with communicating their centuries-old, single malt scotch is smooth beyond comparison. We used a bit of high-brow hyperbole creating a series of print ads with exaggerated stories of people who go to extremes to achieve a level of smoothness that doesn't measure up as revealed by the Glenfiddich drinker.
CW: Paula Dombrow, AD: Ann Lemon, Photographer: Nadav Kander, Agency: Chiat/Day
