Sophie McLean was the most effective leader at Landmark Education, a global transformational enterprise. She was the leader of leaders there for many years where she led transformational courses to over 80,000 people worldwide. She is a known figure among graduates of Landmark programs. Sophie left Landmark Education launching her own business of one-on-one courses, webinars, and speaking engagements.   

The assignment was to create a new website and a brand for Sophie around her courses which are all about achieving awareness. Agency, Truth Beauty Now, directed the effort, coming up with the idea of using photography of Sophie and details of her at home and on the beach as a visual direction for the website and her new book cover.

Truth Beauty Now came up with  “Access to Awareness” as the catch phrase for all her programs, and created a logo, color palette, a new website and a book cover design. TBN hired fashion photographer, Cleo Sullivan. The idea was for Cleo to photograph Sophie capturing her innate elegance and her authenticity at her home (where her one-on-one courses are held) and at the beach (a setting where the story of her book takes place). The idea was also to use quotes from Sophie to break up the content which we edited and also provided some headlines and subheads to help it all flow. 

CD/CW: Paula Dombrow, Web Site and Book Cover Design: Jacqueline Leak, Photographer: Cleo Sullivan, Agency: Truth Beauty Now

WEBSITE DESIGN + LOGO + COURSE PROGRAM NAME + BOOK COVER DESIGN + CONTENT EDITING